Entrepreneurial
entry into international business.
Answer:
Entrepreneur:
An individual who gather resources
to create an economic activity while bear social & economic risks.
Entrepreneurial
entry into international business.
The choice of entry method depends
on the goals of the entrepreneur & the company’s strengths and weakness.
1)
Exporting:
As a general rule, an entrepreneur
starts doing international business through exporting
a)
Indirect
exporting:
It
involves a foreign purchaser in the local market r using an export management firm. For certain commodities, foreign buyers
seek out sources of supply. Export management firm,
another commercial central
b)
Direct
exporting:
Thorough
independent distributors or through one’s own over seas sales office in another
entry method. An independent foreign distributes directly contacts foreign
customers and takes care of all technicalities. Entrepreneurs who do not wish
to give up control over marketing can open over seas offices and hire their own
sales people
2)
Non
equity arrangement:
Non-equity arrangement
allows the entrepreneur to enter of market without direct equity investment in the foreign market.
3)
Licensing:
It
involves a manufacturer giving a foreign manufactures the right to use a paten,
trademark, or technology in return for a
royalty. This arrangement is most appropriate when
the entrepreneur has no prospect of entering in market through exporting or
direct investment. The process
in usually low risk and an easy way to generate incremental income.
4)
Turn
key projects:
Lesser-developed
countries are able to obtain manufacturing technology without surrendering economic control through turn key
projects. A foreign entrepreneur build facility,
trains the workers, and trains the management to run the installation. Once the
operations once line. In is turned
over to local owners. Initial profits can lead to follow up sales.
5)
Management
contracts:
Entrepreneurs
can contract their management techniques and skills, after following a turnkey project; the management
contract allows the purchasing country to gain
foreign expertise without turning ownership over to a foreigner
6)
Direct
foreign investment:
The
wholly owned foreign subsidiary has been the preferred mode of ownership for direct investment. The entrepreneurs are
also invest to the foreign companies, whose interest
rate are high and they facilitate the investors.
7)
Minority
interest:
The
minority interest provider the firm with either a sources of raw materials or a
captive market for products.
Entrepreneurs have used minority position to gain a foothold in the market before making a major
investment.
8)
Joint
ventures.
Two
firms get together and form a third company in which they share the equity. Joint venture does not follow the accounting
concept going concern the managers of joint venture
are known as con- ventures. It is a temporary business activity.
9)
Franchising:
Ranching
is the practice of the right to use a firm’s business model and brand for a prescribed period. The word franchise is of
Anglo French derivation from franc meaning
free and is used both as a noun and as a (transitive) verb
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