What are methods of generating ideas also
explain Innovation, creativity
and Entrepreneurship?
Answer:
The following are some of the key
methods to help generate end test new ideas:
1.
Focus
Groups:
These
are the groups of individuals providing information in a structural format. Moderator leads a group of people through an
open, in-depth discussion rather than simply
asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a
new product area that can result in market success. In addition to generating new ideas, the focus group is an
excellent source for initially screening
ideas and concept.
2.
Brainstorming:
It
is a group method for obtaining new ideas and solutions. It is based on the
fact that people can be stimulated to greater creativity by meeting with others
and participating in organized group experiences. The characteristics of this
method are keeping criticism away; free wheeling of idea, high quantity of
ideas, combinations and improvements of ideas. Such type of session should be
fun with no scope for domination and inhibition. Brainstorming has a greater
probability of success when the effort focuses on specific product or market
area.
3.
Problem
inventory analysis:
It is a method for obtaining new ideas and
solutions by focusing on problems. This analysis uses individuals in a manner
that is analogous to focus groups to generate new product areas. However,
instead of generating new ideas, the consumers are provided with list of
problems and then asked to have discussion over it and it ultimately results in
an entirely new product idea.
Innovation:
The process of
translating an idea or invention into a good or service that creates value or
for Innovation involves deliberate application of information, imagination and
initiative in deriving greater or different values from resources, and includes
all processes by which new ideas are generated and converted into useful products,
Which customers will pay to be called an innovation, an idea must be replicable
at an economical cost and must satisfy a specific need.
Creativity:
Creativity is the act of turning new
and imaginative ideas into reality. Creativity is characterized by the ability
to perceive the world in new ways, to find hidden patterns, to make connections
between seemingly unrelated phenomena, and to generate solutions. Creativity
involves two processes: thinking, then producing. If you have ideas, but don’t
act on them, you are imaginative but not creative.
Entrepreneurship:
The
capacity and willingness to develop organize and manage a business venture
along with any of its risks in order to make a profit. The most obvious example
of entrepreneurship is the starting of new businesses.
In economics,
entrepreneurship combined with land, labor, natural resources and capital can
produce profit. Entrepreneurial spirit is characterized by innovation and
risk-taking, and is an essential part of a nation's ability to succeed in an
ever changing and increasingly competitive global marketplace.
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